During a 2023/24 survey, 38 percent of advertising professionals in Europe stated they spent more than one hour per week upskilling in artificial intelligence (AI). Additionally, 34 percent reported spending one hour or less per week, while only five percent said they spent no time on AI upskilling.
Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe, & Microsoft Advertising. (April 30, 2024). Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe, und Microsoft Advertising. "Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe, Microsoft Advertising. (2024). Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe, and Microsoft Advertising. "Time Advertising Professionals Spent Upskilling in Artificial Intelligence (Ai) in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe & Microsoft Advertising, Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/ (last visited December 18, 2024)
Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
