During a 2023/24 survey, 38 percent of advertising professionals in Europe stated they spent more than one hour per week upskilling in artificial intelligence (AI). Additionally, 34 percent reported spending one hour or less per week, while only five percent said they spent no time on AI upskilling.
Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024
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IAB Europe, & Microsoft Advertising. (April 30, 2024). Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024 [Graph]. In Statista. Retrieved September 30, 2024, from https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe, und Microsoft Advertising. "Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024." Chart. April 30, 2024. Statista. Accessed September 30, 2024. https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe, Microsoft Advertising. (2024). Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024. Statista. Statista Inc.. Accessed: September 30, 2024. https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe, and Microsoft Advertising. "Time Advertising Professionals Spent Upskilling in Artificial Intelligence (Ai) in Europe as of February 2024." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/
IAB Europe & Microsoft Advertising, Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024 Statista, https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/ (last visited September 30, 2024)
Time advertising professionals spent upskilling in artificial intelligence (AI) in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1469439/ai-upskilling-by-advertising-professionals-europe/